STARBUCKS / TU CAFE

Starbucks introduces a new way to experience coffee — one that adapts entirely to you. This project celebrates personalization, inviting each customer to design their coffee exactly the way they like it: from the type of milk and intensity of the roast to flavors, temperature, and finishing touches.

More than choosing a drink, it’s about crafting a ritual. Every selection reflects a mood, a moment, a personality. The experience transforms the act of ordering into something intuitive and empowering, where technology and barista expertise come together to deliver coffee made to measure.

This project reinforces Starbucks’ belief that no two coffee lovers are the same — and neither should their coffee be. Because when coffee is personal, it tastes even better.