DOMISFRAZ

"Domisfraz" the clever Domino’s Colombia project that turns everyday mischief into an unforgettable advertising case. The idea is simple yet brilliant: if people already try sneaking food into the movies, why not help them do it… but with style?

In this campaign, Domino’s takes creativity to the next level by disguising the most common everyday purchases —from a laptop box to a shoebox— and transforming them into perfect camouflage covers to hide a hot pizza inside. It’s a visual trick, a playful conspiracy between the brand and its fans, and a humorous twist on a familiar cultural habit.

Each ordinary object becomes a custom-made “stealth accessory,” designed so moviegoers can walk right into the cinema with their Domino’s pizza without raising any suspicion.
Laptop. Camera gear. Shoes. Any regular purchase becomes part of the pizza-lover’s secret mission.

The result: a fun, bold, and distinctly Colombian campaign that celebrates consumer creativity and turns a forbidden habit into a story only Domino’s could tell.